Standard Disc Record (U.S.A.) / c. 1906
Corporate background:
Standard, a Chicago-based mail-order
company, obtained its records from Columbia.
The centre hole was drilled out to 1/2 inch
wide, so they would only fit on Standard's own machines.
Eventually, Standard could not compete with
other giant mail order merchandising houses like Sears Roebuck,
and fell by the wayside.
Design: Three
completely different families of type are seen here:
- a stub-serif for the label name;
- an old-style Roman for 'Kaiser Jager
Marsch';
- a bold sans serif for the information
below the spindle hole.