Artigas (Argentina) / c. 1910
Corporate background:
Music reasearcher and collector Mr. Daniel Beller of
Israel, who kindly supplied this scan, writes: "The
Artigas label reissued sides from the 60000 series of the Era catalogue, which was issued in Argentina by
the German label subsidiary ‘The Inventions Co.’
and later, ‘Jacuboff Hnos.’“
Design: The
stylish decoration reveals the influence of Jugendstil (Youth
Style), the German version of the curvilinear Art Nouveau
fashion, which originated in France during the late 1890s.
The swelled-rule shapes can also be seen in
the unidentified German label
(1908) and the Disco Exposicion label
(c. 1912); the angular filler can be seen in the Era label.
The growth of advertising during the late
19th century gave birth to increasingly fanciful treatment of
type, seen here in the label name, an attractive outline with a
shadow.