Butterfly Record (England) / c. 1919
Corporate background:
The red 'Butterfly' segment has been
pasted over the original c. 1914 Grammavox label, which can be
seen faintly beneath.
This patch-over is probably a re-marketing
of bankrupt stock (Grammavox went out of business in 1915).
The song featured here, first sung by an
Irish regiment in WWI, became a signature marching song of the
British Army (see the contemporary Columbia label).
Design: With
letterpress, it was quite tricky to arrange a line of metal
letters in a semicircular shape (as in the label name), and the
'Y' has become misaligned.
The die-cut segment should probably have
covered the second appearance of the word
‘Record.’
A variety of Victorian-era typefaces can be
seen here; printers often used different fonts because a wide
variety of types was thought to be eye-catching.
The font used on the red paste-over shows
wide and condensed versions of Windsor, which dates from the
1915 period.