Phoenix (England) / 1913
Corporate background:
A low-cost Columbia product for the British
market which lasted from 1913 to 1915.
Design: A
well-laid-out label, featuring a well-drawn illustration of the
eagle-like phoenix of ancient mythology, long ostrich-plumes on
the side of its head, rising anew from the ashes.
Symbolically, the phoenix represented
rebirth after death.
Note the seldom-used dipthong 'Œ' in
use in both the title lettering and in the panel at the bottom,
and the careful staggering of the copyright notice around the
phoenix’s wings.