Scala-Record (England) / c. 1914
Corporate background:
The Scala name, marketed by the Fonotipia
company, first appeared in 1911, and lasted until 1919.
Revived in 1920 by the American-owned
Vocalion label, which had a British subsidiary, the Scala name
would continue until 1927.
Design: The
illustration depicts the famous La Scala Opera House in Milan;
the font used for the main title line is appropriately, a
'Latin,' defined by triangular-shaped serifs.
The song title is set in a bold condensed
font of the popular 'Cheltenham' family, first introduced in
1904.
A Victorian-looking fleur-de-lys
belt-buckle design divides the label into two equal segments.