Design: A complete departure from the sentimental imagery previously employed, this design having more in common with the graphics to be seen on late Victorian grocery labels. A nice reversal of base-line arc is seen in the label ('Atlanta') and corporate ('Amendola') names, creating an interesting variety of curvilinear shapes and decorative treatment in the upper segment. Contrasts also exist in the use of dots and curving and straight lines, and between the complementary colours of orange and green.
History: Label scan courtesy of Argentinian collector Martín Javier Gorosito, who writes: "Alfredo Améndola founded the Atlanta label in 1913, the records originally being pressed in Germany. Trade relations between Germany and South America being adversely affected by WWI, Atlanta records between 1916 and 1918 were recorded and pressed in Brazil at the Porto Alegre factory of Saverio Leonetti." Collector/buyers: see Gorosito's web site at www.discos-martin78rpm.com.ar