Design: The Columbia logos and label name, normally occupying a dominant position in the upper segment of the label, are here subjugated to the lower. The photographic portrait of the orchestra conductor and (presumably) his own handwritten autograph occupy pride of place, helping point-of-purchase appeal. Inexplicably, photographs of the performing artist are seldom seen on western-hemisphere labels.
History: Argentinian collector Martín Javier Gorosito, who supplied this image, notes: "Promoter Juan Tagini was Columbia's agent in Argentina. He also established his own 'Casa Tagini' venture, which offered custom recordings. Conductor Juan Maglio ('Pacho') began making recordings with his own orchestra in 1912. In 1914 he and Tagini became associated, resulting in the personalized Disco Doble label seen here. Their collaboration lasted from 1914 to 1918." Collector/buyers: see www.discos-martin78rpm.com.ar