The Phono-Cut Record

The Phono-Cut Record (U.S.A.) / 1913

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Design: A magnificent logo, showing an elongated banner wrapped around a shining globe, the price being contained within its own little banner at the foot. The type style used on both the main heading and for the imprinting is of a family called 'Italian Old Style,' being based on the classic Roman fonts used in books of the 15th-century Italian Renaissance period.

History: Introduced in 1910, Phono-Cut was the first American-made vertical-cut record (featuring the 'hill-and-dale' groove), and could only be played on machines using a sapphire ball rather than a pointed needle (Edison and Pathe discs used the same technology). However, the public preferred lateral-cut records and within three years Phono-Cut had failed.

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