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Berliner Gram-O-Phone (Canada) / c. 1923
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Corporate background:
The Berliner Gram-O-Phone company was
bought out by Victor in 1924.
‘Empire Day’ was first
celebrated in 1902 in honour of Queen Victoria’s
birthday, 24 May, following her death the year before. It did
not become an official holiday until 1916.
Renamed ‘British Commonwealth
Day’ in 1958, Empire Day is still celebrated in Canada as
‘Victoria Day’ on the last Monday of the month
before 24 May.
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Design: An Empire Day message from their majesties
George V, King of England 1910 - 1936, and his wife, Queen
Mary.
Purple (the ‘royal’ colour) and
gold make a gorgeously rich label.
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