Brunswick (U.S.A.) / 1927
Corporate background:
The Brunswick label name would be sold back
and forth, surviving into the early 1970s.
Design: The
shield outline has become bolder, and the label name has also
been beefed up.
The inline within the shield at the top is
thinner, as is the Gothic ‘B’ it contains.
The decorative, curving lines of the
heraldic outer segments, evoking nostalgia for the past, are
replaced by an electric flash in the hard-edged Art Deco style,
suggesting the dynamism and energy of the 'jazz age,' as well
as the new popular medium of radio (see the same image on the
Edison Bell Radio and Broadcast labels).