Currys (England) / c. 1925
Corporate background:
According to UK music researcher and
collector Bill Dean-Myatt, who supplied this image, this company, which
originally sold bicycles and now sells electrical goods, had
its own label between the years 1911 and 1928.
Design: Black
and yellow makes for a strong colour contrast, as does the
curvilinear organic border and the angular logo.
The logo is an extreme example of the
swash-underlined script style which began in the early years of
the century as a way of creating a distinctive
‘logotype’ or ‘word-picture’ for a
business name (as with the well-known Ford and Coca-Cola
logos).