Disco Electra (Argentina) / c. 1927
Corporate background:
Musicologist Daniel
Beller, who supplied this image,
writes: “The Electra label, founded by Alfredo Amendola
(who also founded the Atlanta and
Aurora labels), carried electrical recordings (post-1926) by
well-known tango artists, including Juan Darienzo, Juan
Bautista Guido and Carlos Dante.”
Design: An
unusual combination of curved and straight baselines for the
label name.
Also, the two large-scale words are
presented in very disparate styles: sturdy block capitals
contrasting with a flowing, pen-based script.
The lowercase ‘l’ in the word
‘Electra’ has been shortened (see earlier image) to
make it fit within the available space.