Disco Nacional Electra (Argentina) / c. 1922
disco.nacional.electra.gif
Corporate background:
According to Argentinian collector Martín Javier Gorosito, who supplied this image, the Disco Electra label was founded by Alfredo Améndola in 1922, and lasted approximately until 1931.

This first version of the label remained unchanged until 1926.
Design: The song title, ‘La Yava,’ is set in a wide slab-serif font (c. 1880), which contrasts with the condensed lettering in the upper segment.

The banner containing the words ‘Orquesta Yribarren’ is realistic-looking, while the three stripes either side of the over-arching label name represent the same device treated in a stylized, abstract manner.

(Compare with the Phono-Cut and Victoria labels, which also show realistic banners; those on the Princess and Gath & Chaves labels are more stylized).
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