Disco Nacional Odeon (Argentina) / 1926
Corporate background:
Founded by Jewish-Austro-Argentinian
entrepreneur Max Glücksmann.
Label scan courtesy of Argentinian
collector Martín Javier
Gorosito.
Design: The
ubiquitous sun-rays are still present, though formatted
differently, to effectively highlight the Odeon logo.
The Odeon building now looks squat, its
supporting columns having been shortened by about 50 per cent
and its dome flattened (compare with the previous logo)
to make it fit within a circular shape.
Note the quirky left-leaning lowercase
‘o’ in the word Odeon, matching the capitals in the
original logo.
