Brunswick 3

Brunswick (U.S.A.) / 1927

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Design: The shield outline has become bolder, and the label name has also been beefed up. The inline within the shield at the top is thinner, as is the Gothic 'B' it contains. The decorative, curving lines of the heraldic outer segments, evoking nostalgia for the past, are replaced by an electric flash in the hard-edged Art Deco style, suggesting the dynamism and energy of the 'jazz age,' as well as the new popular medium of radio (see the same image on the Edison Bell Radio and Broadcast labels).

History: The Brunswick label name would be sold back and forth, surviving into the early 1970s.

Design variations of this label in this decade (click on image to view page):

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