Design: Instead of being a simple flat curve, the red, white and blue sash is now treated three-dimensionally, flattened out at the centre to allow for the imprinting of the (small-sized) credit lines. The lightweight book face used for the word 'Columbia' is a departure from previous styles. 'Fire-bronze' metallic ink is used for the background colour. The design was discontinued in June 1925.
History: According to Sutton & Nauck (American Record Labels and Companies) the 'flag' design, in 'fire bronze' for popular music was introduced in January 1924. Below (left) is a rare "Sample" version (courtesy of German collector Georg Richter), with the reverse (right) showing the gold background colouring used for classical music.