Design: A very classy, beautifully-designed label, with bold, softly-contoured lettering for the label name, set in an arc over a panel of organic ornament. The Electrola logo at the foot, in a cross format, bears similarity to both the Zonophone and Polyphon logos.
History: Started up in Germany in 1925 by The Gramophone Company. German collector Georg Richter notes: "Since about 1933 one of Electrola's mottos was "Dem Deutschen deutsche Volksmusik" (German folk music for the Germans), but they also issued recordings of many foreign orchestras for the German market, e.g. Paul Whiteman from 1920 to 1928 (1929-1931 on Columbia) and from 1932 to 1935; also the British bandleader Jack Hylton from 1924 to 1932 (later on Grammophon)."