Oriole 1

Oriole (U.S.A.) / 1926

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Design: A playful, blobby-serifed lettering with a left-leaning bias is used for the word 'Oriole.' Somewhat surprisingly, yellow was not used as a background colour (the plumage of the male Baltimore oriole, as illustrated here, is predominantly a brilliant yellow, with a black 'hood' and black markings to the wings and tail).

History: Launched in the early 1920s as a 25-cent record for the McCrory store chain, Oriole lasted until 1938. Alternate colour label scan (below) courtesy of collector Georg Richter of Germany.

Design variations of this label in this decade (click on image to view page):

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