Perfect 1

Perfect (U.S.A.) / 1928

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Design: A pair of naked females (virgins) worship the rising sun, reflecting the contemporary 'decadent' trend in art. Nakedness and flowing tresses of hair both symbolize a desire for 'perfect' innocence; sun-worship implies a longing for spiritual communion. In the early years of the 20th century, visual art and the performing arts such as music, theatre and film were hugely influenced by occultism and spiritual fads such as Theosophy (and continuing today with Scientology). Theosophists were already settled in a colony near Hollywood, California, when the movie industry arrived there shortly before the First World War.

History: Launched in 1922, Perfect was a subsidiary of Pathé Frères, and lasted until 1938. Alternate colour label scan (below) courtesy of collector Ken Hagelthorn of the U.S.A.

Design variations of this label in this decade (click on image to view page):

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