cinecord

Design: In the early years of label design, label names usually followed the outer curve of the label, with parallel cap and base-lines.

As time went on, non-parallel alignments were occasionally introduced for either the capital or base-lines (Star, Thomas).

The curving cap and base-lines here were undoubtedly influenced by the wide-screen cinema, as the label name suggests.

Apart from the ‘modern’ logo, the rest of the design is decidedly old-fashioned, showing Victoriana-style curlicues on the borders and a drawing of a nondescript domed building (compare with Coliseum).


	Cinecord (England) / 1935




	Corporate background: According to UK music researcher Bill Dean-Myatt, who kindly supplied this label scan, this very rare label, a product of British Homophone, was in production for only a few months.				Design: In the early years of label design, label names usually followed the outer curve of the label, with parallel cap and base-lines. As time went on, non-parallel alignments were occasionally introduced for either the capital or base-lines (Star, Thomas). The curving cap and base-lines here were undoubtedly influenced by the wide-screen cinema, as the label name suggests. Apart from the ‘modern’ logo, the rest of the design is decidedly old-fashioned, showing Victoriana-style curlicues on the borders and a drawing of a nondescript domed building (compare with Coliseum).





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