‘Key’ Record (England) / c. 1934
key.record.gif
Corporate background:
Label scan courtesy of UK music researcher and collector Bill Dean-Myatt, who notes that this label was pressed by Decca using master recordings from the Panachord and Winner catalogues.
Design: The label name, in a jaunty sans serif, follows the outer curve, a somewhat old-fashioned format, but the reversed upper panel is visually strong and well-arranged.

The key motif, placed with the down side up, and facing left rather than the more usual right, shows for its handle a Gothic capital ‘S’ which now appears to be laying on its side (referring to either Selfridges, the department store, or Christopher Stone, presumably an authoritative figure at the time).

The royalty stamp is now pre-printed on the label rather than being affixed as a separate item.
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