New Moon (Hong Kong?) / c. 1935
Corporate background:
The fact that English and Chinese language
appear suggests a Hong Kong or Singaporean market.
Label scan courtesy of UK music researcher
and collector Bill Dean-Myatt.
Design: Red
and gold, the favourite colour combination for Chinese taste,
combined with an effective use of white, makes for a striking
design.
The sharp angularity of the label name
lettering contrasts with the curves of the moon logo and
surrounding decoration.