Design: The Victorian-looking decoration of the previous label is replaced by a brutal fractured-line panel (see similar Art Deco border treatment on the Melotone label, right) and contains some ugly block lettering. The image of Beethoven is now eliminated.
History: Decca ("The Supreme Record") came to the U.S.A. in 1934 and was launched as a challenge to Victor's Bluebird label. With the signing of artists such as Bing Crosby, Decca soon became a major force in the industry. Alternate colour scan (below) courtesy of collector Georg Richter of Germany.