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Kalyan (India) / c. 1942
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Corporate background:
According to UK music researcher and
collector Bill Dean-Myatt, this label was active between 1936 and 1945.
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Design: The
50/50 split between upper and lower segments became
increasingly popular on label designs during the 1930s and
1940s, perhaps due to increasing awareness of the value of
graphics, whether type or image.
The prancing pony, though delicately drawn,
is very strong because of the solid colour background.
The label name lettering shows creativity
in the treatment of the capital A, and though small in size,
provides a level platform for interesting shape-spaces created
by the pony’s legs.
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