Kismet (U.S.A.) / 1943
kismet.gif
Corporate background:
Unknown (have info? Please send to info.re.78s@shaw.ca).

The word ‘Kismet’ derives from an Turkish-Arabic word to do with one’s fate or destiny.

The label was obviously aimed at an Islamic segment of the American market.
Design: The symbol of the crescent moon and star is also to be seen on the flags of several Islamic countries (e.g. Turkey).

The old-fashioned design format of curving label name and blobby-ended crescent-shaped border is more typical of the 1920s (compare with Challenge, Clover), while the mixing of completely disparate type styles for the imprinting is typical of an even earlier era (e.g. Butterfly).

Also, the ‘One Step’ beneath the song title refers to a dance style that was ‘basically a walk on each beat of the music,’ which became popular just prior to WWI.
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