Mercury (U.S.A.) / 1946
Corporate background:
Launched in Chicago in 1945, Mercury was
bought out by Philips in 1961.
Design: Mercury,
the wing-helmeted figure from Roman-Greek mythology, was
considered to be the messenger of the gods.
The label name lettering has been carefully
drawn, being wider at the cap height of the letters than at the
base (most noticeably in the ‘C’ and
‘U’), to visually compensate for the gaps that
would normally have appeared in an arc shape.