standard

Design: The label may have had connections with RCA Victor; the design seems to have much in common with the later Victor Bluebird label.

The same typeface (Cheltenham) is used for the heading, with the same double-line border, similar minimalist treatment of the logo etc.

One of the few post-WWI labels with the label name following the outer curve.

A stylized image of a lyre and musical horns sit above the centre hole, with sprigs of curlicued decoration either side.


	Standard (U.S.A.) / c. 1945




	Corporate background: Launched in 1941, the Standard label survived into the 1950s.				Design: The label may have had connections with RCA Victor; the design seems to have much in common with the later Victor Bluebird label. The same typeface (Cheltenham) is used for the heading, with the same double-line border, similar minimalist treatment of the logo etc. One of the few post-WWI labels with the label name following the outer curve. A stylized image of a lyre and musical horns sit above the centre hole, with sprigs of curlicued decoration either side.




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