White Church (U.S.A.) / c. 1949
Corporate background:
Rex Humbard, ‘televangelist’
and member of the Humbard Family singing group, died September
22 2007.
He had officiated at the funeral of Elvis
Presley, who had always called him “my preacher.”
Design: The
design is updated, losing the word ‘Record,’ which
provides better balance for the label name.
The illustration retains the strong
contrasts seen in the earlier design, with an effective
triple-line border reversing from solid to negative.