Sonora 1

Sonora (Sweden) / c. 1946

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Design: The 'Sonora' lettering is a nice 50s-style monoline script, contained within a strong, effective design.

History: Label scan courtesy of collector Jukka Kettunen of Finland. Thanks to Alf Arvidsson, Ethnomusicologist at Umeň University, for the following info: "Sonora (Sweden) was founded in 1932, at a time when almost all former Swedish record companies had collapsed. They grew large: their records were cheaper, and they stressed being a Swedish company (sleeves have the printing: 'The Swedish Record,' 'Give work to Swedish Workers,' which were words of strong impact in the early thirties). Started a Sonora Swing Series in 1936, promoting Swedish jazz. In the 1940s the Sonora Elite label was introduced (somewhat higher price); there is also a Sonora Exclusive series. Many records were also released on Danish Tono. In 1947 leader Helge Roundqvist left to form another influential company, Cupol. In 1958 Sonora was bought by the Dutch Philips company and the label ceased to exist, although the Swedish company and publishing company was called Philips-Sonora for some ten years. The label name Sonora was also used in the seventies for re-releases on LP."

Design variations of this label in this decade (click on image to view page):

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