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Banco Largo (Venezuela) / c. 1952
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Corporate background:
Thanks to Venezuelan phonograph restorer
and 78 rpm record collector Carlos
Coello, who writes:
“Discos Banco Largo was founded by Venezuelan musician
Juan Vicente Torrealba in the early 1950s; ‘Banco
Largo’ was the name of the Torrealba family hacienda
(ranch).
“All the records were performed by
Venezuelan singers, but mainly featured Torrealba’s own
group, ‘Los Torrealberos.’ All the codes of the
records are prefixed with his initials, JVT-.”
Label scan courtesy of UK music researcher
and collector Bill Dean-Myatt.
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Design: The
label name has been carefully hand-lettered so that there is
not too much ‘air’ between the letters (note the
‘L’ and ‘A’ in the word
‘Largo.’
Perhaps a better collage could have been
made of the musical instruments in the illustration.
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