Beaver (Canada) / c. 1952
Corporate background:
In business in Toronto between 1950 and
1956. Judging by the graphic treament (the solid
‘slice’ and the Linotype Metro typesetting),
probably a subsidiary of Quality Records.
Design: A
lively, well-drawn piece of outlined script lettering but an
amateurish drawing.
The solid slice in the upper segment makes
the beaver look as if it is struggling uphill.
Because of the awkward space created in the
lower half of the label by the angled section, the lines of
type are awkwardly staggered.