Calesita (Argentina) / c. 1952
Corporate background:
Collector and music researcher Daniel Beller, who
was born in Argentina but now lives in Israel, supplied this
image. He writes:
“The Calesita label, launched in
1952, was directed by Atilio Amendola, the son of Alfredo
Amendola, of Discos Atlanta.
“These 7" singles, played at 78
rpm, were printed on coloured shellac and had some of the
finest children's music ever recorded in Argentina, by artists
like the singer Luz Bermejo and the trio Las Pulguitas, actors
Augusto Codeca and Alberto Closas, radio celebrity Wimpy and
others.”
Design: An
unusual vertical division of the label, instead of the more
usual horizontal split.
A lively full-colour illustration of
musical instruments and music notes takes up the left segment,
with an attractive carousel and the label name forming a logo.
The combination of orange and black
presents a bright, powerful image which children would find
appealing.