Checker (U.S.A.) / 1957
Corporate background:
Checker, a Chess subsidiary, was launched
in 1952.
The label was formed to circumvent the
policy which dictated that only a certain number of tunes from
one particular label could be played during each radio segment.
Design: The
grid pattern suggestive of a checkerboard (in which the squares
should be alternately open and solid) somewhat interferes with
the legibility of the logo.