Chess (U.S.A.) / 1956
Corporate background:
Formerly known as Aristocrat, the new name
was launched in 1950.
Label design: The
graphic image that immediately comes to mind for this label
name, a checkerboard pattern, has not been utilized in this
design, though the label has been divided into two contrasting
areas.
The chess-pieces, which might have been
treated powerfully, are here rather feeble.