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Fonit (Italy) / 1958
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Corporate background:
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Design: A
modernistic approach to label design (Italian design in the 50s
was very advanced), the overlapping curved lines suggestive of
the edge of a record, appearing in a lighter screen of the
single-colour blue.
Plenty of room is left for the credit info.
The 'Fonit' logo (presumably taken from
‘Fonodisco Italiano’) features a couple of odd
letterforms.
The serif at the upper arm of the 'F'
echoes the curve of one of the shaded areas; the
‘t’ also features a swooping curve.
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