Hartz Mountain (U.S.A.) / c. 1955
Corporate background:
Hartz Mountain began in the 1930s when Max
Stern, a German immigrant to the U.S. who had brought five
singing canaries with him, started a pet food supply business.
It became hugely successful and formed the
foundation for a present-day real estate empire.
The pet food side of the Hartz Mountain
business was sold off in 2000.
Design: A
bold, eye-catching image using bright primary colours, with the
coporate name being very understated.