jump

Design: The crouching and then upspringing movement inherent in the initial 'J' and the high positioning of the following letters visually suggest the meaning of the word, while plenty of space is left over for the positioning of other elements.

A bold, dynamic design with both a vertical and a horizontal axis, much like the Atlantic label.


	Jump (U.S.A.) / c. 1955




	Corporate background: Unknown (have info? Please send to info.re.78s@shaw.ca).				Design: The crouching and then upspringing movement inherent in the initial 'J' and the high positioning of the following letters visually suggest the meaning of the word, while plenty of space is left over for the positioning of other elements. A bold, dynamic design with both a vertical and a horizontal axis, much like the Atlantic label.




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