Tanza (New Zealand) / 1951
Corporate background:
Produced by the Recording Corporation of
New Zealand, this label eas launched in October 1948 and lasted
until the mid-1950s.
Tanza is an acronym for “To
Assist New Zealand Artists.”
Musicologist Bill
Dean-Myatt writes: “The artist
on your example (recorded late 1951) was born in Samoa and
worked on the same bill as Frank Sinatra and Nelson Riddle, not
to mention a session with Rex Stewart on trumpet when they
visited ‘down under.’”
Design: A
shaded Modern lettering (with extreme thick-and-thin contrasts)
for the label name.
The shield logo at the top features the
Tui, a noisy and garrulous bird found only in New Zealand whose
unusually wide and varied vocal range is due to its possessing
a double voice-box.
In the background is blind-embossed
lettering that reads: 'Emidisc: call sales and service.'
Thanks to Adam
Miller for info.