Tempo (U.S.A.) / c. 1954
Corporate background:
Design: The
recording technology is described as 'Direct Electronic'
(rather than the usual 'electric').
Other words used on labels to describe the
post-1925 electric recording process (as distinct from the
acoustic horn) include: electric, electrical, super-electric,
electrophonic, orthophonic, full range, radio-graphic, new
process, full tone, Viva-tonal, etc.