Vik (Canada) / 1957
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Corporate background:
Thanks to Matthew Duncan of the U.K. for the following updated info: “The Vik label was set up by RCA Victor in 1956 and had a mixture of rockabilly, big band, teen/pop and instrumental items issued in an existence of around 3 years.
 
“Usually they turn up on 45 rpm, as this was the standard format of the time - 78s and 45s were issued in USA and Canada.
 
“Joe Clay, the Louisiana-born rockabilly singer and drummer, made his classic recordings for RCA and they issued their decided items on the Vik imprint.



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Design: Very lively and interesting typography for the main heading.
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“Vik was used as an 'opening' label for up-and-coming artists considered too risky for the RCA main series or for artists they had gained from other labels who had perhaps already had their heyday and were no longer worthy of heavy promotion by a major label who would rather concentrate on their big-selling artists like Elvis Presley, Perry Como and others who made RCA so much money in the 50s.
 
“The 78 pictured on your site, ‘Caravan,’ is from 1957.”
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