Design: A plain layout, using the 'modern' font of Bodoni Bold for the label name ('modern' describes the structural features of the font, not its fashionable status). Note the mis-spelling of 'vynil' (vinyl), which could be a plain typo. Flexible plastic dics, first marketed by RCA Victor in 1930, did not become an immediate commercial sucess, but gradually won acceptance in the 1940s as promo records were being sent through the mail to 'disc jockeys' for radio airplay.
History: Evidently dedicated to jazz re-issues, this one being an Okeh release from 1928. The label name relates to the strong musical tradition in the birthplace of jazz, New Orleans, where a huge segment of the population was of 'Creole' designation (offspring of mixed white and black parenthood). The Creoles prided themselves in their mastery of European traditions of musicianship, stressing the ability to follow scored music and achieving purity of instrumental 'tone,' as distinct from the African-American performers' characteristics, which were based more on primal rhythms and unscripted expressiveness. The admixture of both (European and African) streams proved fertile soil for the development of a new, uniquely American form of music known as 'jazz.' Label scan courtesy of collector Dave Dixon of Canada.